The Stitch story

Doodle  by  Stitch  designworks  is  an  exciting  concept  designed  to  inject  fun  and humour into interior design in a stylish, personal and versatile way. The  idea  of  turning  a  duvet  into  a  giant  sketchbook  turned  out  to  be  an  award winning  one  for  Stitch  designworks  creator,  Chrissie  Probert  Jones:  doodle duvet won the coveted Best New Gift award when it launched at Top Drawer Autumn 2010.

Doodle duvet has now been followed by the equally successful doodle tablecloth and doodle pillowcase, each of which come ready to be personalised with their own set of doodle colour wash-out pens. All made from top quality pure cotton, they’re endlessly individual as well as eco-friendly: just wash at 40˚ and enjoy creating your next design.

Recent additions to the textile range include doodle whiteboard notepad and memo pad stickers which apply onto any flat surface, are wipe-clean and instantly out-date paper jotters!

“I have always been crazy about stitching since I first sewed my mother’s entire buttonbox onto a length of paisley print aged 5”, says Chrissie Probert Jones, Stitch designworks creator: “The idea for doodle sprang from two of my passions – textiles and stationery. I love being  different  and  thought  it  would be so great  to  have  a  duvet  to  use  like  a notebook and re-design every time you washed it. I also love the slightly subversive idea of drawing on interior soft furnishings - that’s half the fun! The doodle designs look cool even before you start drawing and you can really let your ideas flow knowing that the pen all washes out.”

There’s still a lot more fun to come in the doodle zone, and Chrissie is also working on several new ranges to sit alongside it. “My  fascination  with  sewing  and  creating,  costume  history,  printed design, haberdashery and French country textiles endlessly jostle for position. Out of the mix are emerging some very exciting projects that celebrate textiles and design while creating a really personal look.”